The Campbell Leadership Descriptor is a self-assessment designed to help individuals identify transformational leadership characteristics. By doing so, participants will evaluate their leadership strengths and create an action plan for improving their leadership skills. Get started today and gain a deeper understanding of your leadership style and develop a personalized plan for growth.

The Campbell Leadership Descriptor is a self-scoring questionnaire containing 40 adjectives. Each is focused on specific transformational leadership characteristics and is grouped into nine significant components.

After you complete and score the descriptor, you will use the 40 attributes to compare yourself to both a "good" leader and a "poor" leader you have known. The resulting profile will help you identify your strengths and weaknesses so you can define actions you can take to be a more successful leader.

Learn what makes a successful leader, how to identify your strengths and weaknesses, and create a strategic plan for improving your leadership skills. By the end of this assessment, participants will:

• Understand the major components of leadership.
• Identify the characteristics of a successful leader.
• Evaluate one's leadership strengths and weaknesses by comparing one's results to "good" and "poor" leaders.
• Develop a personal action plan for improving leadership skills.
• Gain valuable insights into your leadership potential.

The Campbell Leadership Descriptor helps participants understand, identify, and apply the Six Major Task Components of Organizational Leadership and Three Personal Components of Organizational Leadership to create a profile of transformational leadership characteristics to develop.

The Six Major Task Components of Organizational Leadership

1. Vision: Establish the general tone and direction of the organization
2. Management: Set specific goals and focus organizational resources for achieving them
3. Empowerment: Select and develop direct reports who are committed to the organization’s goals
4. Diplomacy: Forge coalitions with important internal and external constituencies: peers, superiors, direct reports, potential organizational allies, and other important outside decision-makers
5. Feedback: Observe and listen carefully to clients, customers, voters, employees, students, and team members, and share the resulting information in a manner that those affected see as beneficial
6. Entrepreneurialism: Find future opportunities, including increased revenues, expanded markets, or a higher probability of desirable outcomes, such as international peace, a healthier environment, or the creation of beauty, through mechanisms such as new projects, programs, or policies

The Three Personal Components of Organizational Leadership

1. Personal Style: By personal example, set an overall organizational tone of competence, optimism, integrity, and inspiration
2. Personal Energy: Live a disciplined, wholesome lifestyle that provides the necessary energy and durability to handle the physical demands of leadership, long hours, stressful decisions, and conflict
3. Multicultural Awareness: Be experienced and comfortable working with individuals and managing organizations across different geographic, demographic, and cultural borders

Facilitator Guide

Order one guide per trainer. The Facilitator Guide is a paper product that offers everything you need to prepare and conduct a leadership workshop. This includes instructions for scoring and interpreting the descriptor, a sample of a completed descriptor, a step-by-step facilitator's script, illustrative case studies, a list of recommended books, and more.

Paper Assessment with Survey 5-Pack

Order one pack for up to five participants. A comprehensive takeaway that includes critical content, worksheets, and forms used during the workshop, as well as additional tools for on-the-job use.

Online Assessment

Order one per participant. The foundation for the workshop, the online assessment is administered to participants through the HRDQ Assessment Center. A full-color, detailed report is delivered electronically to the facilitator/administrator when complete.

David P. Campbell is an American psychologist who created the Strong-Campbell Interest Inventory. He was awarded the E.K. Strong, Jr. Gold Medal for Excellence and the 2001 Distinguished Professional Contributions Award from the Society for Industrial and Organizational Psychology. David received his BS and MS degrees from Iowa State University and his Ph.D. in psychology from the University of Minnesota.

Additional Product Resources

Sample Report | Campbell Leadership Descriptor Sample Report